As I talked about in my last two blogs, 2013 and 2014 renewal seasons were more challenging than usual, both for brokers and their clients. Everyone knew that ACA would increase the complexity of health plan renewals, but the compressed timeframe along with some unexpected scenarios make it harder on everyone involved.
It’s no secret that last year’s renewal season was a killer for brokers—chaotic, complex and time-consuming. Unfortunately, it was tough on clients as well, who got less face time with their brokers, and often left meetings confused about their plan options and ACA obligations.
Raise your hand if last year’s renewal season was one of your toughest ever. With the introduction of the Affordable Care Act and all the complexity and requirements that go with it, we all know that 2013 and 2014 renewals were tough on brokers. Renewals that were once spread across 12 months were now crammed into December and January, forcing brokers to work overtime, spend less time with each client and scramble like never before.